Panel Discussion: Wordsmithing for the Web: Crafting Captivating Blogs & Newsletters

Dana Corriel, MD moderates this panel, hosting a discussion on the growth and strategies of a blog audience through newsletter/blog’s audience.
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ABOUT THIS LECTURE

Target Audience:
Any professional who is interested in the way they can use blogs and newsletter to communicate with their audience.

Learning Objectives:

  • how to grow your newsletter/blog’s audience
  • how to leverage social media to drive traffic to your blog/newsletter and which platforms are most effective for audience growth
  • top tips for creating content that truly resonates with your audience and how to balance informative content with a personal or unique tone
  • how to decide on what topics to cover in your blog/newsletter
  • what steps to take to retain readers and subscribers once they’ve joined

The Speaker

Panel Discussion: Wordsmithing for the Web: Crafting Captivating Blogs & Newsletters
Dana Corriel, MD (Moderator) is the founder/CEO of SoMeDocs (doctorsonsocialmedia.com), a healthcare omnimedia platform that promotes the autonomy of individuals in healthcare. Corriel serves as an advisor to many health brands and has helped shape many of today’s digital projects, especially those tackled by physicians. She has spoken at events such as Harvard’s Writing, Publishing, & Social Media for Healthcare Professionals (3 years in a row), PR Week, Women in Medicine, Women Physician Wellness, InnovatorMD, Leverage & Growth Summit, UN Commission for the Status of Women/AMWA, and more.

Brian R. Gantwerker, MD, FAANS, FACS specializes in the treatment of degenerative and traumatic diseases of the spine through minimally invasive techniques, spinal cord and brain injury. He also treats many patients for concussion and its after-effects and educates on its prevention. Dr. Gantwerker is committed to providing newly advanced techniques for the treatment of brain and spine diseases. He is proficient in both minimally-invasive and complex brain and spinal surgeries. He is a diplomate of the American Board of Neurological Surgery and a fellow of the American College of Surgeons

Dr. Dawn Baker is the writer, speaker, and lifestyle design coach behind Practice Balance. She helps physicians and other professionals step off the treadmill of achievement, rediscover their true selves, and cultivate a practice of balance that is right for them. Dawn is a cancer and infertility survivor who lives her own blend of work and life by homesteading with her family on their alpine mountain property, enjoying cities and beaches during the cold months, and traveling as a locum tenens anesthesiologist in between. Her passions include homeschooling, fitness, travel, and all things personal development.

As a writer, Zed Zha, MD, FAAFP is committed to confronting urgent issues such as medical misogyny, racism, anti-fat bias, and ableism. And as a feminist patient advocate, her writing sheds light on the often-overlooked systemic challenges that erode trust between patients and clinicians, while also seeking pathways for collective progress. Her nonfiction book that examines medical rape culture releases in the spring of 2026. Additionally, Zed is a storyteller and an "accidental" children's book author. Her book Why We Eat Fried Peanuts? A Celebration of Family and Lunar New Year Traditions is available in bookstores.

The Speaker(s)

Panel Discussion: Wordsmithing for the Web: Crafting Captivating Blogs & Newsletters
Dana Corriel, MD (Moderator) is the founder/CEO of SoMeDocs (doctorsonsocialmedia.com), a healthcare omnimedia platform that promotes the autonomy of individuals in healthcare. Corriel serves as an advisor to many health brands and has helped shape many of today’s digital projects, especially those tackled by physicians. She has spoken at events such as Harvard’s Writing, Publishing, & Social Media for Healthcare Professionals (3 years in a row), PR Week, Women in Medicine, Women Physician Wellness, InnovatorMD, Leverage & Growth Summit, UN Commission for the Status of Women/AMWA, and more.

Brian R. Gantwerker, MD, FAANS, FACS specializes in the treatment of degenerative and traumatic diseases of the spine through minimally invasive techniques, spinal cord and brain injury. He also treats many patients for concussion and its after-effects and educates on its prevention. Dr. Gantwerker is committed to providing newly advanced techniques for the treatment of brain and spine diseases. He is proficient in both minimally-invasive and complex brain and spinal surgeries. He is a diplomate of the American Board of Neurological Surgery and a fellow of the American College of Surgeons

Dr. Dawn Baker is the writer, speaker, and lifestyle design coach behind Practice Balance. She helps physicians and other professionals step off the treadmill of achievement, rediscover their true selves, and cultivate a practice of balance that is right for them. Dawn is a cancer and infertility survivor who lives her own blend of work and life by homesteading with her family on their alpine mountain property, enjoying cities and beaches during the cold months, and traveling as a locum tenens anesthesiologist in between. Her passions include homeschooling, fitness, travel, and all things personal development.

As a writer, Zed Zha, MD, FAAFP is committed to confronting urgent issues such as medical misogyny, racism, anti-fat bias, and ableism. And as a feminist patient advocate, her writing sheds light on the often-overlooked systemic challenges that erode trust between patients and clinicians, while also seeking pathways for collective progress. Her nonfiction book that examines medical rape culture releases in the spring of 2026. Additionally, Zed is a storyteller and an "accidental" children's book author. Her book Why We Eat Fried Peanuts? A Celebration of Family and Lunar New Year Traditions is available in bookstores.

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Panel Discussion: Wordsmithing for the Web: Crafting Captivating Blogs & Newsletters

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