
Disrupting the Way Doctors Deliver Talks
I’ve been dabbling in the online healthcare space for close to a decade now, and there’s something that repeatedly comes up in the hush-hush spaces of the physician’s digital lounge: we’re tired of getting taken advantage of.
In this particular article, I’m covering one specific area in which doctors continue to feel frustrated: that there’s no adequate compensation for their speaking time.
GRIEVANCE: doctors feel frustrated at repeatedly giving away their time to large conferences (that charge heftily for attendance) and not getting a sufficient return. Conferences that charge a heavy ticket price (even for virtual components once the conference is over) don’t readily share with speakers.
I’ve heard this also applied to podcasts. And while guests on podcasts are not traditionally paid to ‘appear’, I’ve heard grumbling by doctors who feel that their conversations are being monetized and that they don’t receive a return. Dr. Edwin Leap and I touch on this in our recent conversation, in the new Doctors Exploring Media series.
GRIEVANCE: doctors feel frustrated at repeatedly giving away their time to large conferences (that charge heftily for attendance) and not getting a sufficient return. Click To Tweet
DISRUPTION: sign up to give a live lecture, with SoMeDocs. We’ll do all the work setting it up (just as a conference would). You simply click in, when it’s time to deliver your lecture, and deliver it!
Want to see the lectures that are coming up? You can find them here.
Note that the speakers have done no work in creating this, except for submit the details of their lecture and picking a date/time that works for them. That’s how we LOVE to disrupt here, at SoMeDocs. We take all the tech & design work away from the doctor and help them deliver a beautiful product.
Also note that the lecture, once delivered, appears ON-DEMAND. Here’s an example, by Dr. Funke Afolabi-Brown. Each of our speakers get to choose the amount it will cost for a reader to access their lecture. Anyone who’s a NETWORK member gets to choose between selling their lecture’s access, or allowing it to be accessed for free (in order to co-collect email leads).
No more getting frustrated at giving away your time.
Make the rules, set the price, and start growing.