The 3 Imperatives in 2021 for Doctor Digital Marketing

What did you get when you Googled, “how to get more patients”?


Do you get as many as 750,000,000 results?


Overwhelming much?


When patients look for you, I’m sure you can guess what happens:


san francisco family doctor, 750 million search results.


It’s not any easier for them. When a prospective patient types, “[insert your specialty here] in [your city],” they’re likely getting hundreds of thousands of search results, if not millions or hundreds of millions.


Understatement: we’re not short on information in the information age.


And if there’s anything your prospective patients don’t have the patience for (pun intended), it’s spending time sifting through that information. 


People don’t have time. That’s why they’re spending (at very most) an average of 10 or 11 minutes per Google Search session. 


Your potential patients make their minds up quickly.


if they don't find you on the first page, they don't find you online


A huge chunk – more than 30% – of all clicks go to the very first organic search result.


And less than 1% of people even click on anything past the second search engine results page (SERP). 


If your patients don’t find you on the first page, then they don’t find you online.  


People don’t have time. That’s why they’re spending (at very most) an average of 10 or 11 minutes per Google Search session. #somedocs Click To Tweet




1. Make your site competitive

I’m sure you’ve heard a bit about why Google throws some to the front while shuffling other websites into obscurity. This is based on search engine optimization (SEO). 


The criteria for SEO changes frequently, but the shortlist of what you need as a private practice is right here:

  • Rich content on your website
  • An error-free, up-to-date, fast website
  • Links from other websites to your website (backlinks)
  • Getting reviews, monitoring your practice on Google My Business


There are a couple of great services with free trials that can help introduce you to SEO.  NeilPatel.com and SEMRush.com are my favorites, both of which can help you stack your own website against your competitors or contemporaries. 


Even if you already have a marketing team, they can give a few recommendations that you can bring to your team.


2. Update your marketing strategy


A quick reminder: 25 years ago, the phrase “digital marketing” was irrelevant.  


Since inbound web marketing is a fairly new concept, it might feel unnatural as a business practice. 


Doctor.com surveyed how people look for healthcare providers, and about two-thirds (63%) of people prefer to look for their doctors online. 


If you don’t fight to get found online, you’re likely using a more antiquated marketing strategy.


Do you remember how doctors used to market?


The phonebook. Mailers. Newspaper. Maybe a TV ad. Literal word of mouth. 


It worked great, but like always, things have changed.



3. Worry less about older demographics


Is your patient demographic a little on the older side?


In the past, it wasn’t common to find seniors depending on Google. 


But don’t think they’re not there and looking. 43% of people between ages 50 and 80 are analyzing your online presence before deciding to come or call in.


And the outlook is for that number to increase all the time. 


So get started now, especially if there are a lot of seniors among your patients.




  • Doctors and patients are online, so update your online presence
  • People typically spend 10-11 minutes per Google Search Session
  • Less than 1 percent of people click past the first search results page
  • Most people (63%) search for health care providers through online means
  • Almost half of people aged 50-80 use the web to find health care

Tweet this out

Ad from SoMeDocs.

SoMeDocs Front Page Header

Marketing physician voices uniquely!

Our Venture Amplifies Healthcare Voices.

Ad from SoMeDocs.

SoMeDocs Front Page Header

Marketing physician voices uniquely!

Our Venture Amplifies Healthcare Voices.


SoMeDocs, short for Doctors on Social Media, is a physician-created & led health media company that aims to build a beautiful catalogue of verified online healthcare voices. Our goals are to teach educated professionals tools for personal success, and to showcase them to the world, and facilitate the connections needed to grow. Join us.

My Life Dimmer Switch

My Life Dimmer Switch

Dympna Weil, MD confesses how owning the dimmer switch of her life changed EVERYTHING. She shares exactly how.

Negotiation series header: David Norris

Negotiate as a Physician and Win

Catch this 8-part series, hosted by physician & business consultant David Norris, MD, MBA & produced by Dana Corriel, MD. Learn to be a stronger negotiator with these important tactics.

Conversations with Shem: Season 2

Medical literature icon Samuel Shem, author of “The House of God” returns for season 2 of conversation, in order to discuss the broken healthcare system. This time, he’s brought the guests!

Doctors on Social Media Teach Podcasting Header Image

Doctors On Social Media Teach Podcasting

Today’s health experts are sharing their expertise in audio format using podcasts. Join us as we explore how we do this and bring on the innovators who are giving it their all.

George Mathew, MD, MBA

George Mathew, MD, MBA

Trying to learn as much as I can about healthcare and the business of healthcare, to try to create access to care for all patients

Roberata E Gebhard D.O.

Roberata E Gebhard D.O.

I am passionate about Gender Equity in Medicine, and I help physicians who have experienced workplace injustice!

Heather Signorelli, DO

Heather Signorelli, DO

Physician executive and entrepreneur on a mission to help physicians through a reliable medical billing service.

Mimi Zieman M.D.

Mimi Zieman M.D.

We all have inner voices that need to be listened to, and stories to tell. Voices speaking up for women and justice are needed now more than ever.

Meridith Grundei

Meridith Grundei

Perfection is highly overrated. It’s time to start getting comfortably uncomfortable and start sharing your voice with the world!

JD Gershbein

JD Gershbein

“Linkedin is like a raffle; you must be present to win.”

Ann M. Richardson, MBA

Ann M. Richardson, MBA

“The Doctor Whisperer” – Healthcare systems transformation consultant and fierce physician, care team, and patient advocate.

SoMeDocs Logo

The Healthcare Connection Hub

Disclaimer: SoMeDocs assumes no responsibility for the accuracy, claims, or content of the individual experts' profiles, contributions and courses. Details within posts cannot be verified. This site does not represent medical advice and you should always consult with your private physician before taking on anything you read online. See SoMeDocs' Terms of Use for more information.

Grow with us.

We take rolling applications for regular contributors

We had a fantastic turnout and brought a large number of physician contributors on board our 1st & 2nd rounds. If you’re interested in being considered for a future round, submit an application now and we’ll be in touch when it opens. Regularly contributing means you share your thoughts, stories, opinions, or advice on our website, and we make it pretty/circulate. It’s essentially our large effort to collectively market health experts and grow thought leaders. We also consider applications for our “Experts for Health Experts” section, depending on the pitch. Are you ready to join us? If you prefer immediate access & want to build yourself space now, consider becoming a member.

Play Video
Our Founder Answers Your BURNING Question


“Why should I become a member of SoMeDocs if I already have my own space online?”