Why Doctors Should Do Videos
This post will be the first of several on video marketing, and on why doctors should do videos.
I should start by telling you that I love doing videos. But that’s not the reason you should be doing them…
Like no other medium, videos create a bond with people. It’s a great way to connect with your prospects that can’t be done in any other way. It’s also a great way to share value… and people prefer videos.
Videos create value on social media 24 hours a day and they allow you to tell your story like no other way.
Creating Value
Creating value with videos allows you to become an authority in your area of expertise. Your audience then begins to trust you. And remember people do business with people they know, love, and trust.
Studies show that online video is over six times more effective than both print and online marketing.
It is estimated that 69% of internet traffic will eventually be via videos.
Remember the ultimate goal of marketing is for others to buy your product or your service.
Videos create value on social media 24 hours a day and they allow you to tell your story like no other way.
Here are some facts about the effectiveness of video marketing:
- 96% of people use videos to help make purchases
- 73% of people are more likely to make a purchase after viewing a video (such as How To videos on YouTube)
- Videos on landing pages in sales funnels lead to an 80% conversion rate
- Over 5 BILLION videos a day are viewed on YouTube!
Yes, They Should.
Doctors should do videos.
I imagine many of you may now understand why it’s important to make videos but are thinking… I can’t do it…
So be sure to look for my next post: “How To Get Over Your Fear Of Making Videos.”
