fbpx

Your Personal Brand as Physician: 8 Things to Think About

Diana Londoño, MD and Aaron Morgenstein MD describe 8 things to think about when building your personal brand and we compare it to how Michael Jordan built his.

April 4, 2023

Gatorade’s commercial featuring Michael Jordan from 1992 and its catchy song, “Like Mike,” is now part of pop culture history. The lyrics were likable. “I dream I move, I dream I groove, like Mike, if I could be like Mike, oh if I could be like Mike.” Let’s face it, growing up, many of us dreamed to be like Mike. As their first athlete endorser, Michael Jordan elevated the Gatorade brand more than anyone else. The allure of Jordan helped establish the Gatorade brand nationally and helped to expand its brand globally.

As a paid endorser, Michael Jordan grew Gatorade’s brand and helped grow the brands of Chevrolet, Ford, McDonald’s, Wheaties, and Nike. What made Jordan so special? As Jordan’s career flourished, so did his personal brand as a professional athlete. It was not only Jordan’s athletic prowess that helped to build his personal brand but also his likeness, relatability, and authenticity. Companies used Jordan’s self-built personal brand to raise awareness of their own brands.

In the media, Michael Jordan was someone others found humble and desirable. On the basketball court, he was tenacious yet professional. You saw his toughness on the court but did not see him fighting with coaches, teammates, or opponents. He presented himself on camera and during interviews as a well-spoken, respectful, and politically correct athlete. Off the court, he was not seeking outside distractions or getting involved in drama. Instead, he appeared as a private family man focused on building his personal brand beyond the basketball court.

 

In the media, Michael Jordan was someone others found humble and desirable. On the basketball court, he was tenacious yet professional. Click To Tweet

 

Like Jordan, physicians must build a personal brand that others seek out. As physicians, we are building our personal brands each day. We build it by how we interact with our colleagues, administrators, and patients and by our presence on social media. Our brand grows through our work, outcomes, what our patients say about us, and what we share on social media or our websites. In some ways, your personal brand is your identity; it is what you are known for and the reputation that precedes you.

Your personal brand builds throughout your medical career. There is no restart button. You develop your brand inheal residency when others get to know your work ethic, knowledge base, skill level, and collegiality. Your personal brand continues to grow after residency as you care for more patients and have more obligations. Your personal brand will be affected by items outside of clinical medicine, including your family, social life, presentations, community involvement, and interactions or presence on social media. Your personal brand is a reflection of how you live your life and care for others, no matter if it is at work or home, or online.

 

“Like Jordan, physicians must build a personal brand that others seek out.”

 

Similar to how businesses create a successful brand, each physician must create their own personal brand. Your success as a physician could depend on building a successful personal brand.

We discuss the eight elements of building your personal brand as a physician.

  1. Be nice. No one wants to work with an A-hole. No one cares if you are the best surgeon if you are a raging A-hole. Take the time to get to know your fellow staff members and patients. Be authentic! Be respectful and genuine, and help out when you can.
  2. Be available. No matter how busy you are, make time available for nurses, consults, emergency room, and calls from outside facilities. Even if you think it is unimportant, recognize their concern and help in any way possible. Consider giving out your cell phone number to streamline the care your give.
  3. Be responsive. Be prompt if you are responding to an email or seeing a consult! Don’t wait to get back to people or delay the treatment of patients. Put yourself in the shoes of the patient if that was you or a loved one.
  4. Be unique. We are all doctors, but what makes you unique? Think about how you might be able to stand out from your colleagues. We each have unique gifts and talents that set us apart from others.
  5. Be impactful. Create a positive impact on others. Be a team player! Help other staff members when it’s least expected and purchase staff snacks and meals to show your appreciation. Find non-traditional ways to interact with patients and families that are usually not expected of a physician, such as drawing pictures or giving hugs.
  6. Be social. Take the time to socialize with other staff members and get to know them personally. Find time to get to know other staff members in the lounge or after hours. Schedule social events with the staff and participate in local events. Staff will appreciate getting to know you outside of medicine.
  7. Be your brand. Remember to live your brand daily. People are always watching to see how you behave at work and after. Behave like you are always on the job. Have fun, and show off your personality, but don’t get involved with distractions that can negatively affect your brand.
  8. Social media. Your presence on social media is an extension of your personal brand. This can be a great way to follow a passion inside or outside medicine. However, don’t let your online reputation ruin your personal brand. Be careful what you tweet, post, or comment about. Remember, nothing is private online.

 

Final thoughts

Michael Jordan is worth about $1.5 billion; most of that did not come from the money he earned playing basketball. Instead, he has built significant wealth based on his personal brand. Even though Michal Jordan retired from basketball 20 years ago, he is still sought out by businesses to grow their brand.

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. For more information, or to submit your own opinion, please see our submission guidelines or email opmed@doximity.com. Do you have a compelling personal story you’d like to see published on SoMeDocs? Find out what we’re looking for here and submit your writing, or send us a pitch.

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. Do you have a compelling personal story you’d like to see published on SoMeDocs? Submit your own article now here.

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

This learning experience is powered by CMEfy - a platform that brings relevant CMEs to busy clinicians, at the right place and right time. Using short learning nudges, clinicians can reflect and unlock AMA PRA Category 1 Credit.

Of Interest

Subscribe To Our Newsletter

Get updates and learn from the best

Social Dissections

[SERIES] Social Dissections

Join us in a visual and audio show, where we host light conversations with some of today’s standout healthcare experts.

David Norris, MD, MBA

Negotiate as a Physician and Win

Catch this 8-part series, hosted by physician & business consultant David Norris, MD, MBA & produced by Dana Corriel, MD. Learn to be a stronger negotiator with these important tactics.

Susan J. Baumgaertel, MD FACP

Navigating Your Health (with Dr. Susan Baumgaertel)

Dr. Baumgaertel draws upon her 30 years of experience as a physician in primary care internal medicine, and uses her personal story-telling style to communicate with you as if you are sitting right across from her. Pull up a chair and enjoy.

Uday Khosla, MD

Uday Khosla, MD

I am a nephrologist who focuses on developing businesses that support physician independence and improve the healthcare experience for both patients and physicians.

Lisa Cabral, MD

Lisa Cabral, MD

Integrating conventional emergency medicine practices with holistic modalities to provide comprehensive and personalized treatment

Dr. Erica Burger, DO MPH

Erica Burger, DO MPH

I am an integrative psychiatrist specializing in ketamine assisted therapy and functional medicine at Driftless Integrative Psychiatry, located in rural Iowa.

Want More?

Be a part of our healthcare revolution. Don't miss a thing SoMeDocs publishes!

Disclaimer: SoMeDocs assumes no responsibility for the accuracy, claims, or content of the individual experts' profiles, contributions and courses. Details within posts cannot be verified. This site does not represent medical advice and you should always consult with your private physician before taking on anything you read online. See SoMeDocs' Terms of Use for more information.

follow us

© 2024 SoMeDocs. All Rights Reserved.

Soak up our content & grow

Earn CME

Drop your email address below and we’ll email you the link for earning CME (through CMEfy). Please check your spam folder if you do not receive our email. We’ll also add you to our Sunday newsletter, so you can earn more CME credits reading our content!

Support A Platform that Celebrates Real Doctors

For just $10 a month, you can help keep this openly accessible site available to all & help us sponsor in more doctors.

Interested in subscribing
to our unique content?

Interested in subscribing to our unique content?

I acknowledge that this site is not to be used for medical advice.

Play Video
Our Founder Answers Your BURNING Question

SoMeDocs

“Why should I become a member of SoMeDocs if I already have my own space online?”

Site SoMeDocs Logo, square

WANT TO STAY IN THE LOOP?

DON'T MISS A SINGLE CONTENT PIECE.