Where it comes to publishing articles representing your viewpoints, and expressing content that helps build your thought leadership, please don’t put your eggs in a single basket.
Please disperse your eggs amongst the baskets that are in play today, where social media outlets are concerned.
Not sure what that means, exactly? It means recycle your content across platforms, into not just one social media space, but 2, 3, or whichever amount you can quickly get your content into.
(Want to understand this better in live-lecture format? Watch my lecture “Why Doctors Should Have A Website & How They Can Market At A Low Cost” and learn)
Why? Because it helps to spread your content across the retinas of new eyeballs.
You can still leverage the eyeballs from LinkedIn, for example, if you publish an article there, sure.
But you can also leverage other eyeballs that don’t make their way into LinkedIn.
Not to mention one of the biggest differences between media outlets (like ours, here at SoMeDocs) and social media platforms: media outlets often circulate your work for you.
Here’s one example, of how you can leverage this concept. I’ll use an example of recycling on SoMeDocs, by publishing here.
When you submit your work to us, we don’t just beautify your content, slapping a brand new photo on it, optimizing it, and aesthetically making it “the bomb” (think Cinderella on the night of the ball, courtesy of fairy godmom), but we also CIRCULATE IT for you; to OUR social media accounts!
Have you considered the immense power of that? The possibilities?
Each article you share now gets seen in the crevices of social media that you don’t necessarily have time to creep into.
Who else does that for you?
Who else puts in the work to package up YOUR content and actually promoting it across their channels?
You don’t even have to be there, present in those online spaces. We’ll amplify it there for you!
Not on Instagram? Don’t fret! We’ll add your work to our feed. Not to mention our stories.
Don’t understand Pinterest? We got you covered! Your article will be pinned there. Even if you’re not.
shying away from Twitter? We got your back. We’ll throw out your article and then some..
Point is this: circulate your stuff. Don’t hoard it!
And if you don’t have time to circulate it, or patience, or the know-how, even better. We’ll do the leg work.
Unless, of course, you’ve written Harry Potter; in which case, you’re officially invited to continue to hoard.
No, even then, I’d advise that you, at the least, build a profile on SoMeDocs, if you’re a doc.
(not to mention a book portfolio for your book. Check out Samuel Shem‘s books – he wrote the House of God – here and here).
Point is this: there’s something here for EVERYONE.No matter what kind of doctor you are and what it is that you, in your day job, or out.
(Note: we’ve simplified the options for joining us: free or paid. Find out about how to, and perks, here.)
