fbpx

Why Clarity is Important in Creating a Pitch Video

Dana Corriel, MD writes about the importance of 'clarity' in any video pitch that you create.

March 1, 2024

Clarity is a fundamental aspect of a successful pitch video, playing a crucial role in ensuring that your message is effectively communicated and easily understood by your audience.

When I received Dr. Wendy Schofer‘s pitch video the other day, for the lecture she’s delivering at our Psychodermatology conference, which you can access here, I noted that clarity really shone through in her delivery.

Here’s that video, for reference:

 

Here are some reasons why clarity is particularly helpful in a pitch video:

 

  1. It helps  With grasping the message:

    • Viewers today have limited attention spans. When the target audience are doctors, there’s also limited time. Clear pitches allow and audience to understand your message swiftly, without getting confused.
    • The initial moments of a video pitch are critical. If your audience doesn’t grasp the core message early on, you risk losing their interest. 
     
(affiliate advertisement)

Learn, connect, & even earn CME. SoMeDocs is bringing you the most up to date content from today’s REAL health experts (for both doctors AND patients)

 

  1. Building Credibility:

    • A clear, concise pitch video demonstrates that you have a thorough understanding of what you’re presenting. There’s nothing quite like proving that you’re an expert in the field!
    • Clarity instills confidence in your audience, establishing your credibility and making them more likely to trust your message. Trust is everything. A great quote on trust by Stephen R. Covey: “Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.”
       
       
  2. Facilitating Decision-Making:

    • A clear pitch makes it easier for viewers to evaluate your proposal and make informed decisions. In this case, that would be tuning into the conference. Purchasing a ticket to access the lecture within the larger event.
    • Ambiguity or confusion may lead to skepticism or hesitation on the part of your audience, hindering their ability to commit to your idea or product. By being as clear as can be – aided by a great microphone that helps pick up her voice – Dr. Schofer is further able to optimize the sound of her voice. Check out the lecture on sound optimization, inside our Even Doctors Need Life Lessons series, here.
(advertisement)

We worked hard to build a useful series for our readers.  Access each lecture now. It’s free.

 

  1. Effective Communication with Diverse Audiences:

    • Your audience may include individuals with varying levels of familiarity with the topic you plan to teach. A clear pitch ensures your message is accessible to both experts and those less familiar with your field. It’s perfect for this site, as our audience is made of both doctors and non-doctors alike!
    • Avoiding jargon and using straightforward language contributes to making your video inclusive and appealing to a broader audience. This is true for a conference lecture as well, especially when it’s open to the public and you want everyone to understand what the speaker is saying (as opposed to using medical jargon).

 

  1. Enhancing Memorability:

    • Clarity aids in making your pitch memorable. Viewers are more likely to retain information when it’s presented in a clear and organized manner.
    • Distinct and easily comprehensible key points will stick with your audience, even after they’ve finished watching the video. For example, with Dr. Schofer, her laugh really stood out. She took what she was saying – about being involved in improv – and threw in a relevant verbal-prop.

 

Ad from SoMeDocs.
Play Video

Don’t Settle for Boring Health Resources

"Why should I become a member of SoMeDocs if I already have my own space online?"

 

Do you think that clarity is the cornerstone of an effective pitch video?

I do. Clarity ensures that your message is understood, retains viewer attention, and motivates the audience to take the actions that you desire.

When crafting your pitch, prioritize simplicity and precision to create a video that leaves a lasting impact.

Want to practice your pitching? Come to our quarterly networking meetup, where other doctors in our NETWORK level come to learn and grow together.

Share this article, with your thoughts, on social media account. Tag us – @somedocs – so we can see. You never know what we’ll share!

Dana Corriel, MD

Dana Corriel, MD

“I haven’t LEFT medicine, I’m simply taking time to tackle its issues from a different angle. I’m stepping out of the traditional medicine box.”

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. For more information, or to submit your own opinion, please see our submission guidelines or email opmed@doximity.com. Do you have a compelling personal story you’d like to see published on SoMeDocs? Find out what we’re looking for here and submit your writing, or send us a pitch.

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. Do you have a compelling personal story you’d like to see published on SoMeDocs? Submit your own article now here.

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

This learning experience is powered by CMEfy - a platform that brings relevant CMEs to busy clinicians, at the right place and right time. Using short learning nudges, clinicians can reflect and unlock AMA PRA Category 1 Credit.

Of Interest

Subscribe To Our Newsletter

Get updates and learn from the best

Medicine Monologues [SERIES]

The Paperwork Episode [EPISODE]

This episode of Medicine Monologues covers “paperwork”: how much is too much, where it comes to medical-record keeping? Dr. Corriel takes a dive.

[SERIES] Stigmatized

Coming Soon: Stigmatized [SERIES]

Coming Soon: Dr. Jay Joshi hosts this limited time series, in which he brings other healthcare professionals to the discussion table, to cover a stigmatizing topic.

[SERIES] Stigmatized

Coming Soon: Stigmatized [SERIES]

Coming Soon: Dr. Jay Joshi hosts this limited time series, in which he brings other healthcare professionals to the discussion table, to cover a stigmatizing topic.

Jamian Reed, DO

Jamian Reed, DO

Introducing Psychodynamic Osteopathy to find health of body, mind, and spirit.

Alina Olteanu, MD, PhD

Alina Olteanu, MD, PhD

Preventing chronic diseases, including mental health struggles, starts in childhood! Healthy children grow into health adults!

Uday Khosla, MD

Uday Khosla, MD

I am a nephrologist who focuses on developing businesses that support physician independence and improve the healthcare experience for both patients and physicians.

Want More?

Be a part of our healthcare revolution. Don't miss a thing SoMeDocs publishes!

Disclaimer: SoMeDocs assumes no responsibility for the accuracy, claims, or content of the individual experts' profiles, contributions and courses. Details within posts cannot be verified. This site does not represent medical advice and you should always consult with your private physician before taking on anything you read online. See SoMeDocs' Terms of Use for more information.

follow us

© 2024 SoMeDocs. All Rights Reserved.

Soak up our content & grow

Earn CME

Drop your email address below and we’ll email you the link for earning CME (through CMEfy). Please check your spam folder if you do not receive our email. We’ll also add you to our Sunday newsletter, so you can earn more CME credits reading our content!

Support A Platform that Celebrates Real Doctors

For just $10 a month, you can help keep this openly accessible site available to all & help us sponsor in more doctors.

Interested in subscribing
to our unique content?

Interested in subscribing to our unique content?

I acknowledge that this site is not to be used for medical advice.

Play Video
Our Founder Answers Your BURNING Question

SoMeDocs

“Why should I become a member of SoMeDocs if I already have my own space online?”

Site SoMeDocs Logo, square

WANT TO STAY IN THE LOOP?

DON'T MISS A SINGLE CONTENT PIECE.