What’s A Lead Magnet and How Can it Help Build Your Business?

November 23, 2020

Dr. Sabo explains the concept of a lead magnet and how you, as a physician, can use it.

Article, Social Media

From/about the article: One of my favorite lead magnets is an Ebook: it provides value, helps people with their problem and can be printed out and used for reference.

Tweet This

What’s A Lead Magnet and How Can it Help Build Your Business?

Whatever business you have depends on customers, and social media is a great place to build a list of potential customers, if you do it the right way.

Once you build your list, you can market to them by regularly emailing them content you’ve created. By doing this you create value for your prospects. The bigger the list the greater potential for more customers.

One way to build your list is to use a Lead Magnet.

A lead magnet is something of value to your target market with the purpose of getting their contact information. It should solve a problem in your target market.

So the first thing to do is to figure out who your target market is.

Then you need to figure what pains and struggles they have and finally create something of value that solves their problems.

A lead magnet is something of value to your target market with the purpose of getting their contact information. It should solve a problem in your target market.

One of my favorite lead magnets is an Ebook:

it provides value, helps people with their problem and can be printed out and used for reference.

Here’s a lead magnet I created- How Anybody Can Get 5+ Leads a Day on Instagram In Just 30 Minutes or Less. It’s a 5 page Ebook that teaches people the basics of how to set up and use Instagram.

Here’s another:

The Immune Boosting Grocery List is an Ebook I recently created.

My goal is to build a list of health conscious people by helping them learn about healthy foods.

Other types of Lead Magnets include videos (ex: 5 great tips to help you lose weight), guides (ex: a PDF on How to use Facebook to grow your business), and a Cheat Sheet (ex: 12 Simple and Effective Ways to Improve Your Skin Complexion).

The way you capture leads with a lead magnet is:

to create a sales funnel.

When prospects sign up for your lead magnet they have to give their email address and they get added to your list.

You then have a list of targeted prospects you can provide value to.

Consider creating a lead magnet since it can be an effective way to attract potential customers to your business.

(The views expressed in this article are those of the author alone and do not necessarily reflect those of SoMeDocs)

Share this article:

Stephen Sabo, MD is a practicing Emergency Physician in New York and is an entrepreneur with several health-related businesses. He also enjoys teaching others how to build their business online on his website

All opinions published on SoMeDocs-Mag are those of the author and do not reflect the official position of SoMeDocs, its staff, or editors. Content on SoMeDocs is intended for informational and storytelling purposes only and should not be interpreted as medical advice, diagnosis, or treatment recommendations. Readers should always seek the guidance of their own qualified healthcare professional regarding personal health or medical decisions. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind.

Do you have a compelling personal story you’d like to see published on SoMeDocs? Submit your own article here.

Check out our interactive communities, to discuss our articles, opportunities, & beyond. Click the image below.

Latest articles

“Pick Your Brain” Is Code for “Work for Free”

A startup wanted a physician advisor.. but not a paid one. Why are doctors still expected to give away expertise that every other profession charges for?

Would You Trust a Physician Who Refused to Show You Their Résumé?

Physicians would never trust a colleague whose training was secret. Should medical AI be held to a different standard?

The Psychology of “Us” and “Them”

What if one of healthcare’s biggest problems isn’t policy, but the way we divide the world into “us” and “them”? A physician reflects on identity, belonging, and what the World Cup teaches us about becoming “we.”