fbpx

What if Twitter Went Kaput?

Dana Corriel, MD explains how professionals should ideally regard EVERY social media platform, and use it to their benefit.

November 29, 2022

Will your data be lost if a social media platform goes “kaput”?

Of course it would!

It would *poof* disappear into the nebulous pit of digital space, irretrievably lost.

I’ve been teaching this concept for close to a decade, reiterating it inside of articles, talks, and video snippets. the fact that “you need to stake claim to your own prime digital real estate – your website” is becoming more important than ever.

It’s quite simple to understand why: you want to save your “juicy stuff”.

If you’re creating “intellectual property” – really smart, quirky, witty (insert any other complimentary adjective here to describe how freakin cool your are) stuff – which you’re doing regularly anyway, when you banter on today’s social media’s platforms, you want that ‘juiciness’ saved!!

Even if it seems fairly obvious to you, and to my other colleagues who are reading this, no one seems to be moving on it. I keep seeing my colleagues waste their IP – intellectual property – on others’ space!

In all fairness, it wasn’t necessarily super clear to me, either when I began. And it absolutely takes a bit more work. But there are so many incredible ways to recycle your content, and save on time (a skill that’s SO underrated in today’s professional world).

 

This whole “data lost” concept was brought up the other day by SoMeDocs member George Matthew, MD, who had this to share on LinkedIn:

George Matthew, MD’s LinkedIn commentary

This is exactly how we should be framing these social media platforms – as possibly transient information highways which can, at any point, disappear.

No one should be “wasting their content” and only dropping it into one space. They should be leveraging every social media platform they can, in recyclable form. And have one centralized space that holds their main content. (Please check out my talk on this: “Why Doctors Should Have A Website & How They Can Market At A Low Cost“)

People! Social platforms should be used as billboards. NOT as space in which you live!

There, content is TRANSIENT. It comes and then it, just as quickly, goes.

 

People! Social platforms should be used as billboards. NOT as space in which you live! There, content is TRANSIENT. It comes and then it, just as quickly, goes. Share on X

 

Also, these spaces are always owned – and controlled by – others.

So respect the space, and use it wisely, but don’t be married to it! Write out your thoughts in one prime space – your own. And then recycle bits and pieces out into social media world.

Use snippets of your content as billboards in the social media highways, and always draw attention back to your own space. It is there that you will be able to convert your followers’ attention into actionable steps. Create conversions there, you will – as the great Yoda would say, if he were a part of the world today.

 

Use snippets of your content as billboards in the social media highways, and always draw attention back to your own space. Share on X

 

If this isn’t crystal clear, please come to one of my lectures and ask. If it IS clear, please circulate this so others learn too (and we can save everyone’s IP, and refer back to it, in their own spaces). It’s THAT important.

This isn’t just about Twitter. It’s also about Facebook, and Instagram, and even LinkedIn. It’s about every single space you use that someone else is in charge of.

Understand your role. Once you get how it all works, you can productively build.

(And don’t forget to check out my lecture on this, called Why Doctors Should Have A Website & How They Can Market At A Low Cost, inside our LECTURES & EVENTS section!

Dana Corriel, MD

Dana Corriel, MD

“I haven’t LEFT medicine, I’m simply taking time to tackle its issues from a different angle. I’m stepping out of the traditional medicine box.”

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. For more information, or to submit your own opinion, please see our submission guidelines or email opmed@doximity.com. Do you have a compelling personal story you’d like to see published on SoMeDocs? Find out what we’re looking for here and submit your writing, or send us a pitch.

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. Do you have a compelling personal story you’d like to see published on SoMeDocs? Submit your own article now here.

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

This learning experience is powered by CMEfy - a platform that brings relevant CMEs to busy clinicians, at the right place and right time. Using short learning nudges, clinicians can reflect and unlock AMA PRA Category 1 Credit.

Of Interest

Subscribe To Our Newsletter

Get updates and learn from the best

Side Ventures [SERIES]

Side Ventures [SERIES]

Coming Soon: Guests will discuss the side ventures they’ve taken on, from the books they’re writing, to the podcasts they host, to other extracurriculars they’ve taken on.

Want More?

Be a part of our healthcare revolution. Don't miss a thing SoMeDocs publishes!

Disclaimer: SoMeDocs assumes no responsibility for the accuracy, claims, or content of the individual experts' profiles, contributions and courses. Details within posts cannot be verified. This site does not represent medical advice and you should always consult with your private physician before taking on anything you read online. See SoMeDocs' Terms of Use for more information.

follow us

© 2024 SoMeDocs. All Rights Reserved.

Soak up content & grow

Educational reflections..

Drop your email address below and we’ll email you the link for continuing opportunity pathways from CMEfy. Check your spam folder if you do not receive our email. We’ll also add you to our Sunday newsletter, so you can receive even more of our unique content!

Support A Platform that Celebrates Real Doctors

For as little as $10, you can help keep this openly accessible site available to all & help us sponsor in more doctors.

Interested in subscribing
to our unique content?

Interested in subscribing to our unique content?

Play Video
Our Founder Answers Your BURNING Question

SoMeDocs

“Why should I become a member of SoMeDocs if I already have my own space online?”

Site SoMeDocs Logo, square

WANT TO STAY IN THE LOOP?

DON'T MISS A SINGLE CONTENT PIECE.