(A SoMeDocs Advice Project)



* Avital Y. O’Glasser, MD, FACP, FHM *




What are you really good at?


Getting “meta” about the use of #medtwitter.  I absolutely enjoy using #medtwitter professionally, including creating new content to disseminate via Twitter, as well as participating in conversations, role modeling, mentorship, and sponsorship.  However, I also really enjoy taking that big step back and analyzing how/why #medtwitter use is impactful and effective.  I am also really good at imparting to others how to communicate the value and impact of their social media-related activities on their CV.



Have you had any formal training in this? Any course or preparatory recommendations?


Not really. Most of my skill with Twitter came from learning by doing.  My first big chance to step back and analyze my use of Twitter came in Fall 2016 (about 1.5 years after I joined Twitter) when I came a local conference presentation about Twitter, and this was a chance to start analyzing the available information, guidance, and publications that existed at that time. Dr. Ed Mariano’s writing was hugely influential to me, especially early on. I also completed the Mayo Clinic Social Media Network’s “Social for Healthcare” Certificate.   I also seek out publications and articles other’s have written about the use of Twitter by physicians—it’s always great to read new thoughts and musings about how we’re using this platform.



How do you fit your skill into your day? What’s your ‘secret sauce’ (aka: any special secrets)?


I think working #medtwitter into your career and professional identity is a great example of the role and importance of boundaries.  I try to check twitter at least daily, but I also need to give myself permission to take a break on busy days, especially when patient care or family commitments come first.  I find that the “diastole” or “interstitial time” of my day is a great time and place to check my newsfeed for new content by others and respond to notifications—ex. waiting for the elevator, standing in line at lunch (though interacting with people around I might know should take precedence).  For institutional accounts I participate in, I try to block protected time (even 5-10 minutes a few times a week) to catch up and schedule upcoming content.



What are three excellent tips you have for those who look to excel in what you’re great at?






What is one single, most valuable piece of advice you can impart?


Stay curious and embrace a growth mindset! I have learned so much by spending time on Twitter, and I have grown so much professionally and personally as a result.  I wouldn’t have learned as much as I have if I wasn’t curious to hear from new voices and reading/willing to learn from others, especially those more junior to me.



Where can we find more of you?




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