fbpx

The Power of Hashtags: How the Public has Become Crucial in Creating & Amplifying Narratives

How should we deal with "ampliganda"? A commentary on the power of hashtags and narratives

 

In her brilliant article on disinformation and propaganda, Renee DiResta coins a term to capture a new phenomenon in the way (mid)information spreads on the internet.  She calls this ampliganda: a conflation of amplification and propaganda.

This is a useful framework to help us understand, anticipate and sometimes respond to this kind of communication, when required.

It is the deliberate and intentional promotion of specific stories (with the relevant tags and hashtags) on social media. There is nothing illegal or even necessarily wrong with the practice (as this essentially depends on the intention and strategy behind the content). However, it enables stories to spread without a top-down structure and is likely to endure as there is no way to restrict this practice for the platforms.

So if you are facing an ampliganda campaign

  1. Try to study the origins of the story and observe the networks behind them
  2. See how the story is spreading and evaluate how it might affect you
  3. If you are seeking to amplify your own positive stories, pay close attention to your network and angles that might resonate
  4. Have a clear and consistent message that can unite your story (in the form of a # on Twitter)
  5. Reach out to the more influential members of your network and active communities
  6. If your message fails to gain natural traction, try alternative versions (different hashtag, different angle)
  7. Rinse and repeat

 

How should we deal with #ampliganda?

Share

Tweet this:

Earn CME credit:

Subscribe To Our Newsletter

Get updates and learn from the best

Honest Recommendations in your Favorite Physician Facebook Group?

11/27: Facebook 101 for Doctors

What is Facebook? How does one use it professionally? What do the words profile, page, group, tag mean? How does one properly engage on the platform?

Startups, Stop Hoarding Experts

Startups, Stop Hoarding Experts

Dana Corriel, MD explains why businesses try to “hoard” experts like physicians, and why disruption is needed – STAT – in this field.

Susan J. Baumgaertel, MD FACP

Navigating Your Health (with Dr. Susan Baumgaertel)

Dr. Baumgaertel draws upon her 30 years of experience as a physician in primary care internal medicine, and uses her personal story-telling style to communicate with you as if you are sitting right across from her. Pull up a chair and enjoy.

My DPC Story

Their DPC Stories

Physicians are increasingly looking to different practice models, as burnout rates continue to climb. This series explores the DPC model.

Corinne Menn, D.O., FACOG, NCMP

Corinne Menn, D.O., FACOG, NCMP

Board Certified OBGYN and NAMS-Certified Menopause Specialist providing women’s telehealth, patient education, and breast cancer survivorship care.

Support A Platform that Celebrates Real Doctors

For just $10 a month, you can help keep this openly accessible site available to all & help us sposnor in more doctors.

I acknowledge that this site is not to be used for medical advice.

Play Video
Our Founder Answers Your BURNING Question

SoMeDocs

“Why should I become a member of SoMeDocs if I already have my own space online?”