fbpx

The Power of Hashtags: How the Public has Become Crucial in Creating & Amplifying Narratives

Quick summary: How should we deal with "ampliganda"? A commentary on the power of hashtags and narratives

 

In her brilliant article on disinformation and propaganda, Renee DiResta coins a term to capture a new phenomenon in the way (mid)information spreads on the internet.  She calls this ampliganda: a conflation of amplification and propaganda.

This is a useful framework to help us understand, anticipate and sometimes respond to this kind of communication, when required.

It is the deliberate and intentional promotion of specific stories (with the relevant tags and hashtags) on social media. There is nothing illegal or even necessarily wrong with the practice (as this essentially depends on the intention and strategy behind the content). However, it enables stories to spread without a top-down structure and is likely to endure as there is no way to restrict this practice for the platforms.

So if you are facing an ampliganda campaign

  1. Try to study the origins of the story and observe the networks behind them
  2. See how the story is spreading and evaluate how it might affect you
  3. If you are seeking to amplify your own positive stories, pay close attention to your network and angles that might resonate
  4. Have a clear and consistent message that can unite your story (in the form of a # on Twitter)
  5. Reach out to the more influential members of your network and active communities
  6. If your message fails to gain natural traction, try alternative versions (different hashtag, different angle)
  7. Rinse and repeat

 

How should we deal with #ampliganda?

Tweet this out

Ad from SoMeDocs.

SoMeDocs Front Page Header

Marketing physician voices uniquely!

Our Venture Amplifies Healthcare Voices.

Ad from SoMeDocs.

SoMeDocs Front Page Header

Marketing physician voices uniquely!

Our Venture Amplifies Healthcare Voices.

SoMeDocs

SoMeDocs, short for Doctors on Social Media, is a physician-created & led health media company that aims to build a beautiful catalogue of verified online healthcare voices. Our goals are to teach educated professionals tools for personal success, and to showcase them to the world, and facilitate the connections needed to grow. Join us.

My Life Dimmer Switch

My Life Dimmer Switch

Dympna Weil, MD confesses how owning the dimmer switch of her life changed EVERYTHING. She shares exactly how.

Negotiation series header: David Norris

Negotiate as a Physician and Win

Catch this 8-part series, hosted by physician & business consultant David Norris, MD, MBA & produced by Dana Corriel, MD. Learn to be a stronger negotiator with these important tactics.

Conversations with Shem: Season 2

Medical literature icon Samuel Shem, author of “The House of God” returns for season 2 of conversation, in order to discuss the broken healthcare system. This time, he’s brought the guests!

Doctors on Social Media Teach Podcasting Header Image

Doctors On Social Media Teach Podcasting

Today’s health experts are sharing their expertise in audio format using podcasts. Join us as we explore how we do this and bring on the innovators who are giving it their all.

George Mathew, MD, MBA

George Mathew, MD, MBA

Trying to learn as much as I can about healthcare and the business of healthcare, to try to create access to care for all patients

Roberata E Gebhard D.O.

Roberata E Gebhard D.O.

I am passionate about Gender Equity in Medicine, and I help physicians who have experienced workplace injustice!

Heather Signorelli, DO

Heather Signorelli, DO

Physician executive and entrepreneur on a mission to help physicians through a reliable medical billing service.

Mimi Zieman M.D.

Mimi Zieman M.D.

We all have inner voices that need to be listened to, and stories to tell. Voices speaking up for women and justice are needed now more than ever.

Meridith Grundei

Meridith Grundei

Perfection is highly overrated. It’s time to start getting comfortably uncomfortable and start sharing your voice with the world!

JD Gershbein

JD Gershbein

“Linkedin is like a raffle; you must be present to win.”

Ann M. Richardson, MBA

Ann M. Richardson, MBA

“The Doctor Whisperer” – Healthcare systems transformation consultant and fierce physician, care team, and patient advocate.

SoMeDocs Logo

The Healthcare Connection Hub

Disclaimer: SoMeDocs assumes no responsibility for the accuracy, claims, or content of the individual experts' profiles, contributions and courses. Details within posts cannot be verified. This site does not represent medical advice and you should always consult with your private physician before taking on anything you read online. See SoMeDocs' Terms of Use for more information.

Grow with us.

We take rolling applications for regular contributors

We had a fantastic turnout and brought a large number of physician contributors on board our 1st & 2nd rounds. If you’re interested in being considered for a future round, submit an application now and we’ll be in touch when it opens. Regularly contributing means you share your thoughts, stories, opinions, or advice on our website, and we make it pretty/circulate. It’s essentially our large effort to collectively market health experts and grow thought leaders. We also consider applications for our “Experts for Health Experts” section, depending on the pitch. Are you ready to join us? If you prefer immediate access & want to build yourself space now, consider becoming a member.

Play Video
Our Founder Answers Your BURNING Question

SoMeDocs

“Why should I become a member of SoMeDocs if I already have my own space online?”