Right now, direct care is seen as more of an anomaly in the medical field.
Family medicine practitioners have created a tried and true model through direct primary care, and some specialists are starting to figure it out for their respective specialty (I’ve been working on this for the last three years for orthopedic surgery).
It is a truly disruptive technology, and aims to replace hospital system owned care and health insurance company practices.
Family medicine practitioners have created a tried and true model through direct primary care, and some specialists are starting to figure it out for their respective specialty Click To Tweet
Hospital systems and insurance companies are so large, that the disruptive technology of direct care is like a fly on their radar screen.
They aren’t sweating the small amount of patients that are using direct care, because it pales in comparison to the tremendous volume of in system care.
As time goes on, this will change. The disruption will become more noticeable as large employers start becoming self insured and dropping their health insurance plans and going to self funded.
Patients who work for these companies will see how much better medicine is without the purview of hospital systems and insurance companies.
Hospital systems and insurance companies are so large, that the disruptive technology of direct care is like a fly on their radar screen. Click To Tweet
Once these disruptions really start disrupting, we can expect PR campaigns focused on how selfish doctors don’t want to take your insurance.
It will be laughable for those that are familiar with direct care, but it will come. They won’t talk about how they strip all autonomy from providers and force high volume models which generally leads to worse care. Fortunately it’s very hard to stop disruptive technologies.
