fbpx

Startups, Stop Hoarding Experts

Startups, Stop Hoarding Experts

Dana Corriel, MD explains why businesses try to “hoard” experts like physicians, and why disruption is needed - STAT - in this field.

When we use the term hoarding, our mind typically pictures a room filled with knick knacks, stuffed to the brim. It may be the go-to imagery because of the popular television show bearing its name – Hoarders.

But anything can be hoarded, really; and that includes information.

I’m referring specifically to lists here. And even more specifically, to valuable lists; ones with experts that actually WANT to be shared. Lists that can truly help move the needle in healthcare.

You see, as a physician myself, I have repeatedly been reached out to, by companies whose business models work by essentially “hoarding” us. Housed under the guise of exclusivity, they create lists bearing the names of my colleagues, each of whom is willing to be reached out to, in the name of science.

However, the exclusivity veil that’s cloaked over these lists is, quite honestly, nothing more than smoke and mirrors. It serves to merely create the illusion that only they are privy to these connections; as if we have somehow now swapped our Kmart-connections with ones that are much more Gucci or Chanel (I use these terms as adjectives here), just because the company – the “hoarder” in our analogy – has let us in (I had to throw that in, after a dig by one of my followers stating I use fashion shows to make a point.)

These companies attempt to serve as a connector, for the public to use; whether it be journalists looking for quotes, businesses looking for advisers, or events looking for speakers. By doing this, they ensure that there THEY are needed in any given transaction that results in a successful connect. But here’s my question: are they really needed?

Here’s the crazy thing (which also happens to be the truth): they’re not (usually needed).

No one has to have an intermediary in this day and age. In fact, without it, things become cheaper. More seamless.

 

No one has to have an intermediary in this day and age. In fact, without it, things become cheaper. More seamless. Click To Tweet

 

Moreover, Businesses can make their own decisions – their own calculations – on whether to work with someone or not. We don’t necessarily need to pay a hefty price to get that permission. Or for handshake intros to be made.

This, my friends, is one of the premises of my having built out a public and openly accessible Databank of REAL doctors, each of whom is vetted.

They aren’t verified according to what they write about, no. That’s for YOU to decide on and judge on. I trust that the audience is smart enough to do this.

What they’re vetted on is their ability to withstand the rigors of a medical school education and earn that degree (THAT is where value comes in).

 

No, we don’t need the hoarders. But here’s what we do need: cool ventures that openly showcase what we do. Ways that busy professionals can promote their thought leadership, and expertise, in quick and easy ways.

So bottom line: I’m sorry if it throws off your business model or plan. It makes it easy for doctors who are busy, and don’t otherwise have time to grow valuable connections, or increase their visibility online, to make quicker, more seamless connections. And it makes ventures, articles, events more reliable.

Because degrees matter. And they’re pretty cool to earn.

Do you have a compelling personal story you’d like to see published on SoMeDocs? Find out what we’re looking for here and submit your writing, or send us a pitch.

Share

Dana Corriel, MD

Dana Corriel, MD

“I haven’t LEFT medicine, I’m simply taking time to tackle its issues from a different angle. I’m stepping out of the traditional medicine box.”

Read more »

Earn CME

This learning experience is powered by CMEfy - a platform that brings relevant CMEs to busy clinicians, at the right place and right time. Using short learning nudges, clinicians can reflect and unlock AMA PRA Category 1 Credit.

Leave a Reply

Your email address will not be published. Required fields are marked *

Sherita D. Gaskins-Tillett, MD

11/02: A Weekend For Me

A Weekend For Me is a time-out for professional women to rest, reconnect with themselves, define their priorities and vision a life that they love.

Dana Corriel, MD

Dana Corriel, MD

“I haven’t LEFT medicine, I’m simply taking time to tackle its issues from a different angle. I’m stepping out of the traditional medicine box.”

Affiliate ad

Earn CME

This learning experience is powered by CMEfy - a platform that brings relevant CMEs to busy clinicians, at the right place and right time. Using short learning nudges, clinicians can reflect and unlock AMA PRA Category 1 Credit.

Tweet Me

More from SoMeDocs

Subscribe To Our Newsletter

Get updates and learn from the best

The True Art of Medicine

The Crafting Doctors

Doctors do some incredible work outside of the exam room. Some even craft! Take a peek at some of our highlighted doctors, here, in this series.

David Norris, MD, MBA

Negotiate as a Physician and Win

Catch this 8-part series, hosted by physician & business consultant David Norris, MD, MBA & produced by Dana Corriel, MD. Learn to be a stronger negotiator with these important tactics.

My “Go To” Spices for Indian Food: Beginner’s Guide

The Doctor’s Food

In honor of our upcoming virtual Lifestyle Medicine conference, we thought it would be fun to share some of what doctors eat (and prepare!), released regularly. Bottoms’ up!

Want More?

Be a part of the healthcare revolution.
Don't miss a thing SoMeDocs publishes!

Disclaimer: SoMeDocs assumes no responsibility for the accuracy, claims, or content of the individual experts' profiles, contributions and courses. Details within posts cannot be verified. This site does not represent medical advice and you should always consult with your private physician before taking on anything you read online. See SoMeDocs' Terms of Use for more information.

follow us

© 2023 SoMeDocs. All Rights Reserved.

Support A Platform that Celebrates Real Doctors

For just $10 a month, you can help keep this openly accessible site available to all & help us sponsor in more doctors.

Interested in the must-read, unique content from our magazine?

I acknowledge that this site is not to be used for medical advice.

Play Video
Our Founder Answers Your BURNING Question

SoMeDocs

“Why should I become a member of SoMeDocs if I already have my own space online?”

What We Bring to the Practice of Medicine

We feature books!

And they’re written by experts!

Site SoMeDocs Logo, square

WANT TO STAY IN THE LOOP?

DON'T MISS A SINGLE CONTENT PIECE.