Smart Marketing on a Budget: How to Become the #1 Clinician Without Breaking the Bank

Lori Werner teaches us cost-effective marketing strategies (websites, SEO for AI search, organic social media, Meta ads, and educational events) to build trust, attract ideal patients, and become the go-to provider locally.

Cost: $249 - Entire Course
Speaker: Lori Werner

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lectures on-demand, exclusively from somedocs

ABOUT THIS LECTURE

This educational session is designed for providers who want to expand their reach while staying aligned with their mission.

Whether you’re physician, NP, PA, health coach, chiropractor, nutritionist, or wellness entrepreneur, this session will walk you through smart, cost-effective marketing strategies to help you stand out as the go-to provider in your local market.

Attendees will leave with actionable ideas they can implement immediately to educate their audience, build trust, and attract aligned patients and clients, even with a limited budget.

Learning Objectives

Building a Website That Converts Visitors Into Patients and Clients
Learn what actually matters on your website today—from messaging and layout to calls to action and trust signals—so visitors don’t just browse, but take the next step to book, call, or opt in.
Getting Found in Google’s AI Results and ChatGPT Recommendations
Understand how search is changing and what providers can do now to increase their chances of being recommended in Google’s AI-generated answers and tools like ChatGPT, where more people are starting their search for care.
Driving Organic Website Traffic That Leads to Real Inquiries
Learn proven, organic strategies to bring the right people to your website through search and content, and which website elements most impact conversions once they arrive.
Organic Social Media in 2026: What’s Changed and How to Use AI to Save Time
Discover how organic social media is evolving, what types of content actually perform now, and how to use AI tools to streamline content creation while staying authentic and compliant.
Targeting Ideal Patients and Clients Using Meta Ads
Learn how to use Meta (Facebook and Instagram) ads strategically to reach your ideal audience, support your organic efforts, and avoid common mistakes that waste money.

Filling Your Schedule Through Educational Events and Webinars
Learn how to use educational events—both in-person and virtual—as a powerful way to build authority, educate your audience, and consistently attract aligned patients and clients.