Someone in a private practice group asked whether she should build her own website the other day.
(Did I mention I was kicked out of one? More a different time..)
She was considering either building her own out, or possibly hiring out.
Here was my advice, having spent years learning how to build websites, and perfect the design, complexities, AND user experience.
It honestly depends on how much time you want to spend building AND on level of design.
It honestly depends on how much time you want to spend building AND on level of design. Click To Tweet
You can easily build a simple website that serves a simple function.
But if you want to take things to “next-level”, and make things REALLY pop, which I’d always recommend for those in cash-private practice, then consider up-leveling. You’ll be much more likely to entice an audience meaningfully, and convert followers into “clients” (for us, that obviously means “patients”).
It’s all in the marketing.
Someone else then responded to the post,
stating that it wasn’t about the look, but about the SEO.
Now I’ll conceded that SEO is important. It’s an extremely crucial factor for being found online. Getting SEO right helps to drive traffic to your site in the 1st place.
It’s all in the marketing.
But you won’t necessarily retain all the folks who land on it, if it isn’t “stand out”.
So I’ll follow with more of my two cents here, even if some of you disagree.
It IS very much about design.
SEO drives people to your website. Great design keeps them coming back.
So while there’s great factors we have naturally going for us (in that we’re doctors, so if someone is looking for a local one, there isn’t much in the way of competition), we still need to optimize our digital space, and get those things “right”.
(This is also, in part, why non-physicians are getting so much traction in 2022. Because they “get it”. They realize just how important the concepts of marketing really are.
