What Happens When “Move Fast and Break Things” Meets Patient Care

Startups worship speed, healthcare demands caution, and the clinicians caught between them are learning to make both work, writes Helen Tanner MPH, MPAS, PA-C.

ABOUT THIS STORY

Clinicians bring something to startup environments that cannot be replicated by even the most talented technologist or the most experienced operator: the direct, embodied knowledge of what it means to care for a patient.

Silicon Valley built its mythology on a simple creed: move fast and break things. Ship the product. Learn from the wreckage. Iterate. That philosophy has produced extraordinary technology and reshaped entire industries. It has also produced a generation of founders who genuinely believe that speed and disruption are synonymous with progress.

Now apply that creed to healthcare, where the thing that breaks is a patient.

That tension is not hypothetical. According to CB Insights and Rock Health, the health tech ecosystem now includes more than 12,000 digital health companies globally, with the sector attracting over 6 billion dollars in venture funding in the first half of 2025 alone. Clinicians are being recruited into these organizations earlier and more frequently than at any point in the history of the field. I have lived inside that tension for more than four years as an executive team member on the founding team of a healthcare startup. After twenty years in direct clinical practice, public health program development, and healthcare nonprofit leadership, I walked into a world where speed was currency and consensus was rarely the starting point.

 

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Clinicians are trained to be thorough. We present evidence before drawing conclusions. We document before moving forward. In acute settings, we act decisively and without hesitation. But in organizational settings, the instinct is to build alignment before committing. These are not quirks. They are professional reflexes shaped by years of practice. In a startup, those same reflexes can read as indecision. My instinct to pause and build alignment before committing to a care model decision was, in the early months, unfamiliar to colleagues who operated on a build-test-learn cycle measured in days, not quarters. Decisions were made with incomplete information, and the culture rewarded those who could tolerate that ambiguity without stalling.

There is a persistent perception among some founders and investors that clinicians are simply too risk-averse to thrive in fast-moving organizations. That perception is worth understanding, because it is not entirely wrong. Clinical training is, by design, a training in risk mitigation. That instinct is invaluable when lives are on the line. It can also become a barrier when the objective is to build something that does not yet exist. Adapting to startup pace did not mean abandoning clinical standards. It meant learning to distinguish between clinical instincts and clinical habits. The instinct to protect patients is non-negotiable. The habit of requiring consensus from every stakeholder before taking a step forward is a professional comfort zone, not a patient safety measure. Recognizing the difference was one of the most important things I learned.

 

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What I also learned quickly was that my value was in asking the questions no one else in the room knew to raise. Usability. Workflow. Safety. Trust. Clinician Advocacy. Whether a care delivery shortcut would erode the patient relationship that makes the entire model work. Founders and technologists are often exceptional at what they do and, through no fault of their own, underinformed about how care actually happens in practice. In a startup, no one is going to build a clinical voice into the room for you. That is your job.

There is a particular weight in being the clinical voice in rooms where no one else carries that perspective. In the early days, my colleagues were the head of operations, sales and pharmacy. Physician leadership existed in the model through collaborating physicians and fractional medical advisors who provided clinical oversight and guidance on care delivery standards. But the daily operational meetings where resource allocation, service direction, and go-to-market decisions were shaped in real time rarely had another clinical voice in them. I learned quickly that the role required the confidence to slow a conversation down when patient impact had not been fully considered, and the discipline to know when that instinct was warranted versus when it was habit.  The leadership challenge of translating clinical priorities into business language at startup speed is a different skill set entirely, and it is one that early clinical hires carry whether or not they expected to.

 

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I did not arrive knowing how to build an investor pitch deck, create a clinical onboarding program from nothing, or defend a patient care initiative inside a budget conversation. I learned all of it. The clinicians I have watched struggle are those who declined to develop business fluency and found themselves sidelined from the decisions that mattered most. A clinician who can translate patient outcomes into business metrics and business constraints into clinical strategy becomes uniquely valuable.

Here is what I have come to believe after four years of living inside this tension. The startup mantra does not need to be rejected. It needs to be rewritten. Move fast and learn things. Build quickly and listen to the clinician who tells you what you are about to get wrong. Ship the product and then sit with the patient who uses it and watch what actually happens. Iterate, yes, but iterate with the understanding that in healthcare, the feedback loop is not a failed feature. It is a person.

Clinicians bring something to startup environments that cannot be replicated by even the most talented technologist or the most experienced operator: the direct, embodied knowledge of what it means to care for a patient. That is not a soft skill. It is a strategic advantage. The discomfort of walking into a room where you are the most cautious voice and the person most likely to say “have we thought about what happens to the patient” is real. It is also precisely the discomfort that healthcare startups need more clinicians to be willing to sit inside.

The opportunity is not necessarily to become more like a startup founder, but to bring clinical judgment into a world that moves fast enough to be dangerous without it.

 

There is a particular weight in being the clinical voice in rooms where no one else carries that perspective.
Helen Tanner MPH, MPAS, PA-C
doctorsonsocialmedia.com

(The views expressed in this article are those of the author alone and do not necessarily reflect those of SoMeDocs)

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Helen Tanner MPH, MPAS, PA-C

Founder of The Early Hires. Clinician turned startup leader.

All opinions published on SoMeDocs-Mag are those of the author and do not reflect the official position of SoMeDocs, its staff, or editors. Content on SoMeDocs is intended for informational and storytelling purposes only and should not be interpreted as medical advice, diagnosis, or treatment recommendations. Readers should always seek the guidance of their own qualified healthcare professional regarding personal health or medical decisions. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind.

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