Marketing versus Operations: Who Gets Your Last Dollar?

Business triage means investing in the seat that saves your company/brand. Brian J Dixon, MD asks who should get your very last dollar: Marketing or Operations?
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Business triage means investing in the seat that saves your company/brand. Brian J Dixon, MD asks who should get your very last dollar: Marketing or Operations?

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ABOUT THIS LECTURE

Every “seat” in a business map is important.  Marketing helps get people to the door while Operations keeps them in the house.  Which department should get the last dollar to keep your business and brand alive?

In this interactive workshop, we will:

– Define business concept mapping to identify and staff “seats”

– Explore the expansive world of “marketing” and operations

-Establish strategy for directing entrepreneurial investments to the seat that saves your company.

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Brian Dixon, MD

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