Lori Werner is the Founder and CEO of Medical Marketing Whiz, the leading marketing agency specializing in women’s health, aesthetics, and longevity medicine. With over 20 years of experience in medical device sales and healthcare marketing, Lori is a nationally recognized expert who has helped hundreds of private practices and medspas grow their revenue, reputation, and reach.

Before launching Medical Marketing Whiz, Lori was a multiple-time President’s Club award-winning sales executive with Hologic and Sanofi, where she also served as a national sales trainer. Her deep understanding of both the clinical and business sides of medicine allows her to craft marketing strategies that attract, educate, and retain patients—while building credibility and trust for her clients.

Lori specializes in website development, SEO, social media marketing, press releases, events/webinars, and reputation management, with a proven track record of getting practices found online and growing their patient base. She is particularly passionate about working with OBGYNs, functional medicine doctors, and medical spas offering cash-pay services like intimate wellness, menopause management, and anti-aging treatments.

Lori is the author of two best-selling books, Lady Doc Marketing and Anti-Aging & Longevity Marketing, which provide step-by-step guidance for healthcare providers looking to stand out in a competitive market.

What sets Lori apart is her commitment to authenticity and education-based marketing. She believes that the best marketing not only fills appointment books but also empowers patients to make informed decisions about their health.