fbpx

Is Online Branding Really All THAT Important to a Professional?

Is it important to focus on physician “branding” principals if you’re just starting out?

Realistically, no. What more important is that you get out there and take some action.

Explore. Look around at what others like you are doing. Get uncomfortable speaking up.

The, once you’re ready to commit, start building.

I’ll add this important disclaimer: everyone is different. There is not a one-size-fits-all.

 

 

To package this concept up a bit, here’s the short of the long:

If you’re truly just starting out (focusing on physician branding), then you’re likely going to become overwhelmed.

There are simply too many choices out there.

Each one can be, in and of itself, confusing as hell.

 

 

 

So, my best advice:

 

  • Don’t feel pressured to do anything.

 

  • Take others’ advice with a grain of salt (even mine!)

 

  • It’s always a great, healthy idea to simply get your feet wet. Take time to look around.

 

  • Learn how the different social platforms work. They’re not the same at all, and even attract different crowds.

 

  • Lurk from a distance, or squeeze yourself in. But whichever one you do, do you.

 

  • Make mistakes. The mistakes you make as you dabble will help you solidify how to do things the right way once you’re ready to go.

 

  • Figure out which of the platforms (there are so many!) appeals to both your interests AND talents – the one with which you’re most at ease – because that’s usually the right place to start.

 

  • Get help if you need. There are many of us out here, who not only have the right experience and years of practice, but can also provide unbiased feedback and advice that’s right for you. We untangle your “stuck”.

 

 

 

 

But I DO also suggest this:

 

Don’t wait too long before carving out space for yourself, especially where your IP’s brand is concerned  (for example, the “Dr. Corriel” space is my IP brand: it’s where I can house everything that’s Dana Corriel and have it serve as an online portfolio of my thoughts. More on this another time).

Own what I refer to as “online real estate property.” Have you heard me speak about this? If not, find it, learn it, and do it.

 

Is Online Branding Really All THAT Important to a Professional?

 

 

If any of my advice does resonate in any way, I ask that you kindly share it with your healthcare “peeps”. Because the more professionals who learn how to do this right, the more impact all of us can make.

Corriel out.

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe To Our Newsletter

Get updates and learn from the best

Boundary-Setting (photo: Wesley Tingey)

Boundary-Setting

Twitter’s @DrGoodknight shares advice tidbit on burnout prevention, in 280 characters. One of our picks for the “One Piece of Burnout Advice” curated series.

Exercise Helps (photo: Bruno Nascimento)

Exercise Helps

Twitter’s @HuynhCassie shares advice tidbit on burnout prevention, in 280 characters. One of our picks for the “One Piece of Burnout Advice” curated series.

Just Words..

Video Nugget Gold

Dana Corriel, MD, loves to comb through the world of online treasures, where she occasionally finds a share-worthy piece of gold. Below, just a few of those nuggets, curated here for you.

Uncovering Culinary Secrets

13 culinary medicine articles, released weekly. Written by a certified internal medicine physician, board-certified in culinary medicine & obesity medicine, whose focus is on prevention and treatment of chronic disease.

Sally Kurz, MD

Sally Kurz, MD

Accompanying you on your health journey and living your most authentic self

Hope Seidel, MD

Hope Seidel, MD

Our children are an invitation to our growth, and their health depends on our willingness to heal ourselves.

Support A Platform that Celebrates Real Doctors

For just $10 a month, you can help keep this openly accessible site available to all & help us sposnor in more doctors.

logo

BRANDING? Oh yes!

Drop your email to get our 5 Tips for Branding as a Professional

I acknowledge that this site is not to be used for medical advice.

Play Video
Our Founder Answers Your BURNING Question

SoMeDocs

“Why should I become a member of SoMeDocs if I already have my own space online?”