“Design Thinking”.

Have you heard of the term?

Even if you haven’t, chances are, you’ve likely taken this on in your social media journey.

Here’s the definition, for those wondering what it is.

The source is an internet space called “Interaction Design Foundation”, right here:

Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. At the same time, Design Thinking provides a solution-based approach to solving problems. It is a way of thinking and working as well as a collection of hands-on methods.

It came up on my LinkedIn, when I posted about the importance of brand initiation for all physicians out there who who wish to truly fit into the 21st century.

Here’s my share:

I received some great comments as responses, but this one stood out to me most, as it hits on this concept of “design thinking” and on the question of whether there’s a fit for it in academia.

My answer was as follows:

100%. It applies to ANY position. It’s really about supplementing your CV with virtual PR.

What would change with academia is the structure of it all, and the way in which you do it. Content varies & can be curated. The ‘design’ of it all.

Here’s a concrete example:

someone not in academia could use more casual lingo on their social media branding platforms, whereas someone in academia would probably want to focus more on professionalism and the professional vibe, and staying in line with a highly curated online presence.

What’s important to remember is that branding your intellectual property means creating valuable content that reflects who you are (& positive reflection is super important in academia). It should additionally be created with YOUR specific goals in mind. Everyone’s is different.”

Now let’s hear from you.

Weigh in on your thoughts, academia or not.