Authentic interactions are so valuable for me.
I doubt whether any of you would disagree with that statement, on your ends.
I recently came across a tweet regarding this, by Christina Farr, a former business journalist turned advisor and investor, on this topic.
It really spoke to me.
She tweeted, “Most people approach content as an offshoot of marketing and a way to achieve growth. So it looks like lots of effort; low ROI. And it’s outsourced. I approach it for every other function: HR, business development, investor relations. How can you use quality content written by the team as a way to network? To build partnerships and coalitions? To prime investment audiences? To get in front of people you’d otherwise have no business talking to? This model will never work if it’s done for eyeballs by a copywriter building for SEO. Which is most companies.”
I see this all of the time.
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My colleagues are way too busy to create content, so they’ll outsource that content to either individuals, or companies that hire those individuals.
But the content doesn’t usually stand out.
It’s the “same old, same old.”
The audience will then feel like they’re reading from a robot, rather than the human that the content claims to represent.
Which is a segue to yet another important concept, where it comes to creating content: make it more exciting!
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There’s nothing wrong with infusing a little ‘personality’ into your work.
An audience will typically love a little more “you” in your correspondence, so if you’re not apprehensive about giving more of yourself to them, go ahead and give ’em a little.
It doesn’t have to be all of you, all at once.
You could, for example, use the Tarzan Method.
Gretchen Rickards recently shared about it on social media (and she’s in our NETWORK’s POD, so I happen to have read her post because of it).
“Like Tarzan,” she wrote, “You reach for the closest vine or branch and swing forward, with each swing bringing you a bit closer to your destination, even if it’s not a straight line.”
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THAT is how I suggest you take on formidable ventures of any kind (not just infusing more of yourself into your content), and it’s how I do it, too.
It’s all about those baby steps.
Where it comes to communicating with your audience, and trying to build more connections, aim for the authentic. Step out of your comfort zone, where you can.
Where it comes to your narrative, don’t let AI take control.
