How Do Podcasts Fit Into Sales Funnels?

How Do Podcasts Fit Into Sales Funnels?

How does podcasting work in your sales funnel?

How does a podcast work into your funnel and bring you more sales?

Great question!

Your podcast is the middle of your funnel.

It’s not typically how people find you (although this does happen)

It’s not where the sale is made (that is through a sales call or sales page)

But it IS where building ‘know, like, and trust’ with your audience happens.


Your #podcast is the middle of your funnel. It’s not typically how people find you (although this does happen). #marketing #MEDed Click To Tweet


So let’s say someone finds you on FB or IG.

They then join your group and start interacting with you.

They want to learn more so they binge your podcast. This is where they really become invested in you and what you are teaching. They get to know you, like you, and trust you because they start implementing some of the things you are teaching through your podcast.

This makes them ready to invest in anything you are offering because they want more of your magic.

So are you ready to leverage a podcast and have a steady stream of ready to invest leads?

Do you have a compelling personal story you’d like to see published on SoMeDocs? Find out what we’re looking for here and submit your writing, or send us a pitch.


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Sherita D. Gaskins-Tillett, MD

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