Expanding Your Reach: Establishing Yourself as a Media Expert

Karla Robinson, MD delves into the building blocks to becoming a media consultant and health contributor, and how to monetize it.

At a glance:


(This lecture is part of our Non-Clinical Conference: A Beginner’s Guide)


Target audience: Physicians who are looking for media experience or to increase their exposure.

Learning Objectives:
1. Become familiar with the various media outlets available to physicians as a health contributor.
2. Understand the skills and training needed to pursue a role as a media consultant.
3. Explore the potential benefits and challenges of becoming a media health expert.
4. Identify opportunities for monetizing a role as a health contributor.
5. Discover strategies for becoming recognized as a health expert in various media outlets.

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The Lecturer(s)

Karla Robinson, MD, FAAFP

Karla Robinson, MD, FAAFP

Dr. Karla L. Robinson is passionate about empowering the community to live their best and healthiest lives yet. Committed to tackling health disparities and improving health literacy and awareness, Dr. Karla wants everyone to experience abundant living. In an effort to encourage the medically underserved to be more proactive in maintaining their health, Dr. Karla established the Urban Housecall Health Media Group, a comprehensive, multimedia health and wellness resource designed to deliver information on health, healing, and abundant living. Whether through community education, health fairs, public speaking, or personal and corporate consulting, Dr. Karla is committed to educating the community about health maintenance, disease prevention, and the risks of neglecting your physical, mental, emotional, and spiritual health. Dr. Karla has served as a regular health contributor to local and national talk shows, radio shows, online and national publications, various blogs and news outlets. She is currently a medical editor for GoodRx and enjoys educating the community on issues that matter to them the most. Dr. Karla Robinson has almost 20 years of clinical experience as a board-certified family physician. She and her husband, Dr. Rob Robinson often partner together for health and wellness activities and ministry opportunities. They’ve been married almost 25 years and are raising four children in the Charlotte, North Carolina area.

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Karla Robinson, MD, FAAFP

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Karla Robinson, MD, FAAFP


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