Episode 5

5 Developing A Podcast Brand

Live Broadcast Date: 2021-11-21 15:30
Days
Hours
Minutes
Seconds

LIVE air date: 2021-11-21 15:30, exclusively on SoMeDocs platforms.

About the Episode

Doctors On Social Media Teach Podcasting

Developing a brand is important to any business. We’ll focus on how, in podcasting especially, branding helps to make yours stand out from the crowd.
this episode's sponsor

The SoMeDocs NETWORK

Doctors, come and join a more intimate group of physicians, who are ready to learn tools of the digital world and grow online together. NETWORK members build pages for themselves, which are then circulated by SoMeDocs on our social following (40,000+ & growing), for thought leadership marketing. They also get access to a NETWORK-only space & to exclusive lectures. We’re just like a modeling agency, but for brains! Join us today.
It all began with a philly sandwich.

origins

I met Taylor in Philadelphia, at a networking event organized through SoMeDocs. In our early days, we used to call them “SoMeDocs Engage,” and we’d have physicians from major cities across the US meet on random weeknights to just schmooze. It was a well-needed activity we didn’t do enough of, as doctors, and I was prepared to light that fire.

Taylor was there, among attendees of that night’s meetup, wearing a smile that’s become signature. For me, it was a a-ha moment to see it, because he had named his podcast ‘The Happy Doc’. I now knew why.

Over the years, I’ve valued the work Taylor has created, watching him put foot to pedal where it came to bringing ideas to fruition. We’ve teamed up for this podcasting series, and are excited to see Taylor become an active coach in SoMeDocs’ new podcasting services, helping professionals build the foundation to their own podcasts. It’s the natural ‘next step’ in the growth of our venture.

So voila, that’s a bit of background into how this series was born.

– Dana Corriel, MD, SoMeDocs founder

Meet the Talent

production Team

Y’all know just how much effort gets poured into a project of this caliber. Below are the two heads behind it all. Contact SoMeDocs anytime to infuse magic into your own series.

series host
Taylor Brana, DO

Taylor Brana DO is an attending psychiatrist and creator of multiple podcasts including The Happy Doc. Through his podcast networks he has amassed over 750,000 downloads and counting. His focus is on education and empowering students and health professionals to enhance their expertise through the world of podcasting and social media presence.

Find more of his work at thehappydoc.com

producer & creator
Dana Corriel, MD

Dr. Dana Corriel is a board-certified internist who has taken a drastic pivot from seeing patients in the office to more creative entrepreneurial ventures. She founded SoMeDocs in an effort to empower physicians to use the online in order to innovate and therefore fuel positive change in healthcare. Dr. Corriel now regularly consults with individuals and companies, produces series, and markets thought leaders. You can check out a sprinkling of her creations in her self-named online portfolio, drcorriel.com.

"Not your average health networking" - SoMeDocs

guests

The Cast

Each episode brings together a nice mix of successful physician podcasters. Dr. Brana leads the conversation in a panel discussion on the mechanics of podcasting today. Our goal: to create interest in this growing communication medium, and to help facilitate connections.

Dr. Jordan Frey

podcaster panelist
Jordan Frey MD, a plastic surgeon in Buffalo, NY, is one of the fastest-growing physician finance bloggers and founder of The Prudent Plastic Surgeon. He also hosts a popular interview-style podcast called Doctors & Dollars.
Jordan Frey, MD
Colin Zhu, DO

Dr. Colin Zhu

podcaster panelist

Colin Zhu is a:

  1. Double Board-Certified in Family Medicine/Lifestyle Medicine
  2. Diplomate of American Board of Lifestyle Medicine
  3. Natural Gourmet Institute Alumni
  4. Interned Junoon, one Michelin Star Contemporary Indian Restaurant
  5. Studied at Goldring Center for Culinary Medicine
  6. Institute for Integrative Nutrition Alumni
  7. Advisory Council Member of Global Positive Health Institute
  8. International Speaker
  9. Author of Thrive Medicine
  10. Podcast Host for Thrive Bites
  11. Creator/Faculty Chair of The THR5 Formula™ Masterclass Series
About the Series

Doctors On Social Media Teach Podcasting

Today’s health experts are sharing expertise in audio form using podcasts as the medium. Join as we explore how to begin doing this and bring on physician innovators who are successfully leveraging the podcasting niche. Footage is live-streamed, right here on this page, at the time and date listed. Click into the footage to be able to interact (will be via YouTube).

If you’re interested in other topics we livestream lectures on, take a look through our other evolving series.

Let's Build a series...

Want to build a series for your own professional brand?

Get in touch, we would love to work with you.

Email: somedocs@somedocs.com

doctorsonsocialmedia.com

NOT Your Average Health Networking

© 2021 All rights reserved​

Site SoMeDocs Logo, square

NEVER MISS AN EXPERT RESOURCE

FREE NEWSLETTER

check out our brains on social media:

With 40,000 followers & growing, we're doing something right.

Join us

We like to describe ourselves as an “Intelligence Agency” (like a modeling agency, but for brains!). That means we’re building a unique, centralized space where verified online health expert voices can be connected with readers around the world (a collective PR & marketing solution). Experts, join us today!