Some tips about Search Engine Optimization (SEO) from a physician who does his own.
Qualifications: My website that I maintain and do SEO for got about 9K visits last month.
1. Be wary of people selling you SEO packages.
These are often very expensive, promise the world, and then often fail to deliver.
When it isn’t delivering and you question your “SEO expert”, why you spent 10K and haven’t gotten any return, they will tell you that it just needs more time.
More time = more money.
When it isn't delivering and you question your 'SEO expert', why you spent 10K and haven't gotten any return, they will tell you that it just needs more time. More time = more money. Click To Tweet
2. SEO at this point in time is largely text based.
Most of my views come from blogposts. Blogposts that contain keywords.
I look up these keywords using Google Ads and then make a post surrounding them, such as “broken finger”.
I sit down and write 6 at a time, and then publish them once a month.
3. Write for content, this is what google is looking for.
A page that is clunky with a lot of keywords is a bad page.
There are also nuances with alt text and naming your image files correctly.
While somewhat tedious, good SEO you can set and forget if you set it up properly.
What I did is pay someone $500 to optimize my site one time, and then I just maintained and added to what they did over the years.
Am I an expert in SEO?
Of course not! And there many people who are much better than me, of course!
The key is to avoid putting full faith and money in an SEO guru.
Use them for consultations rather than having them manage your whole SEO.
