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Be Wary of SEO Packages

Daniel Paull MD writes that we should avoid getting caught in the Search Engine Optimization (SEO) Trap.

July 15, 2023

Some tips about Search Engine Optimization (SEO) from a physician who does his own.

Qualifications: My website that I maintain and do SEO for got about 9K visits last month.

 

1. Be wary of people selling you SEO packages.

These are often very expensive, promise the world, and then often fail to deliver.

When it isn’t delivering and you question your “SEO expert”, why you spent 10K and haven’t gotten any return, they will tell you that it just needs more time.

More time = more money.

 

When it isn't delivering and you question your 'SEO expert', why you spent 10K and haven't gotten any return, they will tell you that it just needs more time. More time = more money. Share on X

 

2. SEO at this point in time is largely text based.

Most of my views come from blogposts. Blogposts that contain keywords.

I look up these keywords using Google Ads and then make a post surrounding them, such as “broken finger”.

I sit down and write 6 at a time, and then publish them once a month.

 

3. Write for content, this is what google is looking for.

A page that is clunky with a lot of keywords is a bad page.

There are also nuances with alt text and naming your image files correctly.

 

"I sit down and write blog posts 6 at a time, and then publish them once a month."

 

While somewhat tedious, good SEO you can set and forget if you set it up properly.

What I did is pay someone $500 to optimize my site one time, and then I just maintained and added to what they did over the years.

Am I an expert in SEO?

Of course not! And there many people who are much better than me, of course!

The key is to avoid putting full faith and money in an SEO guru.

Use them for consultations rather than having them manage your whole SEO.

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. For more information, or to submit your own opinion, please see our submission guidelines or email opmed@doximity.com. Do you have a compelling personal story you’d like to see published on SoMeDocs? Find out what we’re looking for here and submit your writing, or send us a pitch.

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. Do you have a compelling personal story you’d like to see published on SoMeDocs? Submit your own article now here.

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