fbpx

Attraction Marketing: The Best Way To Grow Your Social Media Accounts and Your Business

November 16, 2020

 

Attraction Marketing: To communicate in a way that is attractive to others with the end result of more potential customers and sales.

 

The number one problem is that most social media accounts aren’t attractive…

They say ‘Buy from me.

It’s important to understand that people don’t go on social media thinking ‘What am I going to buy today?’

They go on social media for 2 reasons: to be entertained and to be educated (not to be sold).

 

 

The key is to provide value to people and draw them to you…

 

 

Here’s How.

 

First

you need to determine your target market and then find out what they’re struggling with. If you have a business with weight loss, your target market would be people who want to lose weight as well as people who meet people who are overweight (fitness trainers).

You attract customers by ADDING VALUE and you add value by creating content that addresses their pains and struggles.

Keep in mind there are good posts and bad posts.

 

You attract customers by ADDING VALUE and you add value by creating content that addresses their pains and struggles. Click To Tweet

 

 

Second

don’t have all your posts about your business (your company, sales, etc.)

 

 

How much is OK.

 

80% of your posts should be value driven. Inspirational, motivational and success quotes attract others. If you have a weight loss business you can create advice on how to lose weight, healthy recipes or fitness advice. Pictures and videos are a great way to get attention. I love videos since they help you better communicate with your prospects.

20% of your posts should be lifestyle pictures- a mix of family, vacation, work, at a conference. These posts present another side of you to your customers.

When you post on social media think of providing value. When you address their struggles, you build relationships with people, you gain their trust and then they buy from you… Remember people do business with people they know, love and trust!

 

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. For more information, or to submit your own opinion, please see our submission guidelines or email opmed@doximity.com. Do you have a compelling personal story you’d like to see published on SoMeDocs? Find out what we’re looking for here and submit your writing, or send us a pitch.

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. Do you have a compelling personal story you’d like to see published on SoMeDocs? Submit your own article now here.

Share

Leave a Reply

Your email address will not be published. Required fields are marked *

Of Interest

Subscribe To Our Newsletter

Get updates and learn from the best

The Unhappy Physician

The Unhappy Physician

Daniel Paull MD explains why he thinks that despite what the public thinks, most physicians are unhappy.

Social Dissections

[SERIES] Social Dissections

Join us in a visual and audio show, where we host light conversations with some of today’s standout healthcare experts.

David Norris, MD, MBA

Negotiate as a Physician and Win

Catch this 8-part series, hosted by physician & business consultant David Norris, MD, MBA & produced by Dana Corriel, MD. Learn to be a stronger negotiator with these important tactics.

Brand Your Social Media Content in a Day

Doctors Exploring Social Media

Raw and real social media-related questions, discussed in a video collection, hosted by Dana Corriel, MD, over a casual – but fun! – virtual setting.

Olga Calof, MD

Olga Calof, MD

My philosophy of care is to personally connect with patients, so we can work together to understand their disease, how it should be treated, and how to modify lifestyle choices to live the best life possible.

Judith Hong, MD

Judith Hong, MD

A board-certified dermatologist who loves and teaches mindful art classes, dance, and Reiki.

Deborah Gutman, MD, MPH

Deborah Gutman, MD, MPH

I coach and mentor pre-health and medical students with a growth mindset for successful applications to medical school and residency.

Want More?

Be a part of our healthcare revolution. Don't miss a thing SoMeDocs publishes!

Disclaimer: SoMeDocs assumes no responsibility for the accuracy, claims, or content of the individual experts' profiles, contributions and courses. Details within posts cannot be verified. This site does not represent medical advice and you should always consult with your private physician before taking on anything you read online. See SoMeDocs' Terms of Use for more information.

follow us

© 2024 SoMeDocs. All Rights Reserved.

Soak up our content & grow

Earn CME

Drop your email address below and we’ll email you the link for earning CME (through CMEfy). Please check your spam folder if you do not receive our email. We’ll also add you to our Sunday newsletter, so you can earn more CME’s reading our content!

Support A Platform that Celebrates Real Doctors

For just $10 a month, you can help keep this openly accessible site available to all & help us sponsor in more doctors.

Interested in subscribing
to our unique content?

Interested in subscribing to our unique content?

I acknowledge that this site is not to be used for medical advice.

Play Video
Our Founder Answers Your BURNING Question

SoMeDocs

“Why should I become a member of SoMeDocs if I already have my own space online?”

Site SoMeDocs Logo, square

WANT TO STAY IN THE LOOP?

DON'T MISS A SINGLE CONTENT PIECE.