Attraction Marketing: To communicate in a way that is attractive to others with the end result of more potential customers and sales.
The number one problem is that most social media accounts aren’t attractive…
They say ‘Buy from me.’
It’s important to understand that people don’t go on social media thinking ‘What am I going to buy today?’
They go on social media for 2 reasons: to be entertained and to be educated (not to be sold).
The key is to provide value to people and draw them to you…
Here’s How.
First
you need to determine your target market and then find out what they’re struggling with. If you have a business with weight loss, your target market would be people who want to lose weight as well as people who meet people who are overweight (fitness trainers).
You attract customers by ADDING VALUE and you add value by creating content that addresses their pains and struggles.
Keep in mind there are good posts and bad posts.
You attract customers by ADDING VALUE and you add value by creating content that addresses their pains and struggles. Click To Tweet
Second
don’t have all your posts about your business (your company, sales, etc.)
How much is OK.
80% of your posts should be value driven. Inspirational, motivational and success quotes attract others. If you have a weight loss business you can create advice on how to lose weight, healthy recipes or fitness advice. Pictures and videos are a great way to get attention. I love videos since they help you better communicate with your prospects.
20% of your posts should be lifestyle pictures- a mix of family, vacation, work, at a conference. These posts present another side of you to your customers.
When you post on social media think of providing value. When you address their struggles, you build relationships with people, you gain their trust and then they buy from you… Remember people do business with people they know, love and trust!
