Target Audience: This lecture is for authors who want to keep control of their titles and maximize their royalties. It’s also for those who don’t want to wait years to get their book babies out there into the world.
Learning Objectives:
- Why you’ll benefit from doing it yourself
- Simple checklist of what you need to produce a quality product
- Common mistakes self-publishers make
- The purpose of your cover and how to choose one
- How to write a back-cover blurb (think like a reader, not like a writer)
- Bypassing so-called “self-publishing services” and formatting your manuscript yourself
- Using backmatter to your advantage
- How to calculate your royalties
