Let’s face it: being on social media as a doctor (to cover health topics) is completely different than being on it as a non-medical professional.
What we say holds clout, and the weight and potential implications mean heavier scrutiny down the line, if anything ever happens as a result of the content we share.
I spoke about this last night, in the lecture I delivered called “7 Social Media Posting Tips for Amplifying Your Private Practice or Brand” (NETWORK members can now access this lecture for free). The subject of “social media challenges” came up, inside one of the tips, as did some considerations to weigh when you’re creating them, as a physician.
But I only got to quickly point out a couple of them, and promised I’d publish a few more of those considerations.
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So here are key points to consider, when creating a social media challenge, to ensure the challenge promotes health, safety, and responsible behavior.
- Health and Safety: Prioritize the well-being of participants by designing a challenge that does not pose any physical or mental harm. Consider potential risks, such as injury, dehydration, or triggering anxiety or distress, and take steps to mitigate them.
- Medical Accuracy: If your challenge involves health-related information or practices, ensure that the information provided is accurate, evidence-based, and aligns with medical guidelines. Avoid spreading misinformation or endorsing unproven remedies or treatments.
- Inclusivity: Make sure your challenge is inclusive and accessible to people of all backgrounds, abilities, and ages. Consider different cultural perspectives and avoid promoting stereotypes or discriminatory content. Encourage a diverse range of participants to join and share their experiences.
- Ethical Guidelines: Respect patient privacy and confidentiality. Do not share or encourage the sharing of personal medical information without consent. Maintain professional boundaries and avoid creating challenges that involve intrusive or invasive actions.
- Responsible Messaging: Craft clear and concise instructions for the challenge to minimize any confusion or misinterpretation. Encourage participants to consult healthcare professionals before attempting any health-related challenges or making significant changes to their lifestyle or treatment plans.
- Positive Impact: Strive to create challenges that have a positive impact on individuals and communities. Consider challenges that promote healthy behaviors, mental well-being, physical activity, or educate about health issues. Encourage participants to share their experiences and learn from each other.
- Moderation and Monitoring: Establish mechanisms to monitor and moderate the challenge to ensure compliance with guidelines and address any inappropriate or unsafe content promptly. Encourage participants to report any concerns or issues they come across.
- Collaboration with Experts: Seek advice or collaborate with medical professionals or organizations to ensure the challenge aligns with best practices and health guidelines. Their expertise can help ensure the accuracy and safety of the challenge.
Remember that social media challenges can spread rapidly and have significant impact.
It’s crucial to prioritize the health and well-being of participants, while promoting responsible behavior and accurate medical information from your end as the doctor publishing that content.