I often find myself coming across LinkedIn posts complaining about connections that don’t respond to private messages.
Everyone usually jumps on the one-sided bandwagon, with one of those “How dare they?” replies.
But the newsflash here is that there is always a reason why you didn’t get a response. I’m writing this because I regularly work with one of the busiest & most valued sectors of our society; the healers of medicine, who just don’t have as much time as entrepreneurs do to network.
Reasons they don’t respond include:
- you potentially came off as “spammy” (a perception, perhaps), and it doesn’t fit the person’s current needs
- they’re busy; that person may have a million and one messages of a similar nature in their inbox
- they simply don’t need what you seem to be selling
- you broached an inappropriate topic; for example, asking a physician to answer a “quick medical question” (our field is wrapped in legalities, folks!)
- person genuinely didn’t see your message, or lost track of time in life
Reason number 2 they don't respond to your message: they're busy; that person may have a million and one messages of a similar nature in their inbox. Click To Tweet
They absolutely could be missing out on your fabulousness.
You could be giving them the opportunity of a lifetime, sure.
But you won’t get their attention unless you make an enticing pitch.
1. If your intention is to pitch, make a clear and concise one.
2. Make sure you’re familiar with what the person you’re pitching does, or what they stand for. this helps you hone in on the messaging of your pitch.
3. Make clear how your pitch benefits THEM, or their business venture. Not just yours (a la “pay me a million bucks!”).
4. Don’t play games. Many have been there, done that, and it turns them off.
2. Make sure you're familiar with what the person you're pitching does, or what they stand for. this helps you hone in on the messaging of your pitch. Click To Tweet
This list is also helpful for all of my colleagues, who are finding spaces like LinkedIn overwhelming because of pitch after pitch that they get.
Think through every offer thrown your way in terms of these points.
If any of them are met, don’t feel bad to have to move on.
We unfortunately (or maybe fortunately) don’t have the luxury of having personal assistants who can respond to everyone’s “ask”. Such is life.
And yet we still all grow.