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15 Ways to Market Your Practice Using Online Tools

Dana Corriel, MD, lists different ways to market a private practice, an important concept at a time when more doctors are breaking free and starting their own.

May 25, 2024

Well, it’s not every day that you meet a doctor that’s skilled in marketing.

But alas, I am. And alas, here I am!

In fact, I’ll be lecturing at this month’s upcoming Private Practice 101 conference; specifically, about personal branding and marketing in medicine.

 

Let’s just focus on marketing, though, and spell out some of the more GENERAL way that a doc can market their office. 

I’m hoping that covering these can push more of you out there, and encourage you to be less afraid of going out on your own.

 

Here are 15 ways doctors can best market their practice using online tools today.

 

1. Create a website that is easy to navigate and provides valuable information about the practice and services offered:

This should be step #1!! 

I always say: your prime virtual real estate space is your own.

Not Mark Zuckerberg’s.

Not Elon Musk’s.

Not anyone else’s.

Sure, you can use their property to “show off” your talents. But ultimately, it’s YOUR OWN space you want to grow.

 

2. Optimize the website for search engines using SEO techniques to improve visibility in search results.

 

3. Use social media platforms like Facebook, Twitter, and Instagram to connect with patients and share information about the practice:

We’ve got a brand spankin’ new LinkedIn Blueprint for you to grab, for FREE, at SoMeDocs, in fact. It’s a 5-day email tutorial, which you can sign up for here. Oh, and we also have a new LinkedIn Profile Builder Package, where we hand-hold to help make your profile better.)

 

Optimize the website for search engines using SEO techniques to improve visibility in search results.

 

4. Create and share blog posts on the website and social media platforms to provide valuable information to patients and establish the practice as an authority in the field:

I often liken this to a billboard.

It’s important to visualize it the right way, so that the entire virtual space doesn’t overwhelm.

If you’ve heard me lecture about this, it’s fairly straightforward. If you need clarification and want to attend any of the upcoming SoMeDocs lectures or conferences to get a better understanding, you can do so here.

 

5. Use email marketing to keep patients informed about the practice and any updates or promotions.

 

6. Offer online appointment scheduling to make it easy for patients to book appointments.

 

7. Use online review sites like Yelp and Google My Business to encourage patients to leave reviews and improve the practice’s online reputation.

It’s pretty straightforward. If you don’t ask, they probably won’t do it.

So make it easy for them and literally spell it out!

 

8. Use advertising to target potential patients searching for services in the area.

 

9. Create and share videos on social media and YouTube to showcase the practice and services offered.

 

10. Use chatbots on the website to provide quick and easy answers to patient questions.

You can also do this on social media! It’s great to set up automations and make sure that “all roads lead to Rome”.

Except that, in your case, all roads will lead to your medical practice!

 

11. Offer telemedicine services to make it easy for patients to receive care remotely.

I’m hoping to set up lectures and/or a conference on this, to make it simple!!

 

9. Create and share videos on social media and YouTube to showcase the practice and services offered. Share on X

 

12. Use influencer marketing to partner with other healthcare professionals or social media influencers to promote the practice.

It’s a pretty simple concept and, as much as we dislike it, it works.

“Good gossip” will help you spread the word.

 

13. Use retargeting ads to target patients who have visited the website but not yet booked an appointment.

 

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Introducing the Private Practice 101: Starting Your Own: 16 unique lectures by 16 speakers about private practice.

 

14. Use webinars to provide educational content to patients and establish the practice as an authority in the field.

This creates what’s called “leads”. It gets people to know about you. Gets people saying your name. Gets you positive attention and gets your foot “in the door”, so to speak. 

If these leads aren’t fully convinced to see you quite yet, it’s ok. They’ll be following. They may get convinced later on. There’s no rush!

 

15. Use patient testimonials on the website and social media platforms to showcase the quality of care provided by the practice.

Grab those testimonials – the really, really great ones especially – and highlight them, with permission!! It looks good and it helps.

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. For more information, or to submit your own opinion, please see our submission guidelines or email opmed@doximity.com. Do you have a compelling personal story you’d like to see published on SoMeDocs? Find out what we’re looking for here and submit your writing, or send us a pitch.

All opinions published on SomeDocs-Mag are the author’s and do not reflect the official position of SoMeDocs, its staff, editors. SoMeDocs is a magazine built with the safety of free expression and diverse perspectives in mind. Do you have a compelling personal story you’d like to see published on SoMeDocs? Submit your own article now here.

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